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Search Engine Optimization Insights by PixelCutLabs
Shopify Vs AmazonGeneral

Shopify Vs Amazon: Which eCommerce Platform Should You Use?

With an eCommerce store, you don’t have the overhead expenses of a brick and mortar store. No leasing of space, no merchandise fixture installations, and no shoplifting (thank goodness). But like the traditional retail store, you still have a decision of where to set up shop. Anyone can set up an eCommerce website and start selling immediately, but going it alone may mean more work for yourself. eCommerce hubs like…
Brennen Bliss
September 17, 2020
Amazon SEO GuideGeneral

Amazon SEO 2020 – A Step By Step Ranking Guide

So what is SEO for Amazon? Isn’t SEO a Google thing? Well, yes. As far as SEO marketing goes, Google does get the most attention. Google is the foremost search engine in the world, but it’s important to remember that Google is not the only search engine in the world. Social media apps like Pinterest have their own search engines, as do eCommerce sites like eBay and Amazon. Anywhere brands…
Brennen Bliss
September 17, 2020
Shopify SEOSEO Strategy

Shopify SEO Guide

In 2019, Nike spent 3.75 billion dollars on marketing expenses. 3.75 billion dollars. A company with a yearly marketing budget of $1,000,000 would not even have 1% of Nike's budget. Global businesses like Nike, Apple, and Chanel, can chuck out a couple of million dollars on a single marketing campaign without blinking an eye. From working with high profile Tik Tok and Instagram influencers to running prime time Super Bowl ads, these…
Emily Souydalay
August 17, 2020
Onsite SEO

Website Migration: #1 SEO-Friendly Guide

“Moving is the most fun ever!” said no one ever. If you’ve ever wondered how much stuff you really have, the amount of time it takes you to pack is one sure-fire way to find out. Just like packing an entire house to move, website migration can be a lot of work. How the boxes are packed, what moving company you hire, how the truck is loaded, how the truck…
Brennen Bliss
July 14, 2020
Your Money Your Life SEOSEO Strategy

YMYL & E-A-T: What Google Wants You To Know

Can you really trust medical information you find when searching on Google? In light of the misinformation and confusion surrounding the coronavirus outbreak, there is increasing concern that the internet is no longer a trustworthy place to obtain information. Even before the outbreak of COVID-19, there was cause for distrust among internet users. Any individual on the internet can pretend to be an expert on any subject, which makes it…
Emily Souydalay
May 4, 2020
SEO Reputation Management Graphic by PixelCutLabsSEO Strategy

The Complete Guide to SEO Reputation Management

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” claims Warren Buffet. While there is much we can control about a business, online reputation issues are sometimes beyond our control. Focusing on what we can control is how we are empowered to handle reputation management challenges. Word of mouth is one of the most effective ways…
Brennen Bliss
March 13, 2020
Anchor Text Graphic (PixelCutLabs SEO)Offsite SEO & Link Building

Anchor Text Best Practices

What is Anchor Text? Anchor text is the words covering a link to another page on the same website or another website. By default, most browsers will show anchor text as blue, underlined text, though this can be changed relatively easily through CSS styling. Example: I'm anchor text. That was pretty self-explanatory, no? That link is "empty." It just adds a hash to the end of the URL. In the practical…
Brennen Bliss
November 4, 2019
Onsite SEO

The Top 3 Shopify SEO Plugins

Before we get started, if you want to jump straight to the top 3 Shopify SEO plugins, click here to scroll. In today’s eCommerce landscape, it takes much more than simply having a great product and a compelling creative to generate revenue. While the majority of eCommerce store owners tend to gravitate towards Facebook and Google ads, they also turn a blind eye to the power of search engines. For…
PixelCutLabs
August 31, 2019
Google Maps MarketingLocal SEO

Google Maps Marketing in 2020: The Ultimate Guide

Is Google Maps marketing important to your business? If you're in an industry that services consumers in specific communities, then the answer should be -- absolutely! Although we live in a digital age, there's still a ton of people shopping locally. In fact, 88% of consumers who conduct local business searches on their mobile device visit or call the business within a day. We also find that an astounding 97%…
Brennen Bliss
April 1, 2019
Google My Business Categories from the PixelCutLabs BlogLocal SEO

Google My Business Categories List [Updated for 2021]

What Are Google My Business Categories? When you set up a new business in Google My Business, Google My Business makes you set a category for your business. As one of the leading Shopify SEO and eCommerce SEO Services, the PixelCutLabs team does this all the time, especially as a part of our manual On Page SEO Services. When you set your category, it helps your business show up for…
Brennen Bliss
March 16, 2019