Six Keys to Writing Quality Evergreen Content

Evergreen content is the holy grail of marketing copy. When something is referred to as being “evergreen,” it means that the information conveyed will always feel modern and relevant. You don’t want to invest time and money in producing new content only to have it become outdated a few weeks or months later. The obvious reason for wanting to keep your content evergreen is to prevent your site from looking like you never update it. You want to build each page of your website in a way that limits the need to edit it frequently. As your line of products or services expands, you won’t have time to routinely revisit all of the listing pages to make sure the content hasn’t gone stale. This is harder than you might expect;…

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Writing Web Content that Inspires Social Sharing

Web Content That Inspires Social Sharing

We’ve all been on one of our favorite social media sites and have read a post that has stuck in our brains. It says what we think, we like it, we share it. As a company or brand with a website, you may want to discover the magic behind the process of creating content that goes “viral.” The following are some ideas that I believe are key for writing content that will get shared on social media: What type of service do you offer and who is your audience? Depending on what your company or website does, you want to write web content that will appeal to their likes and what they are looking for. A very obvious example would be if you write a piece about something that appeals…

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Local SEO is Just as Important as User Experience: Here’s Why

Map Pin with words "Local SEO & Website UX"

One of the most effective ways of online marketing is through optimization of a website. Through Search Engine Optimization, a site gets to get first priority when users query a service or goods provided by the company on the web. Another way is through local directory listings. Every time a company creates a new listing, chances of a customer finding out about the company increase and chances of making a sale also increase. That said, local SEO and local directory listings, alone, does not guarantee a sale. Yes, traffic on the website will definitely increase, but will this turn into a sale? For a user to want to learn more about a website, the site has to work effectively. How will this be achieved? For an online business to succeed,…

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Conversion Rate Optimization: The Definitive Guide

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t work. The goal with conversion rate optimization (CRO) is to turn more of your existing website visitors into customers, instead of trying to drive more traffic. Online businesses that succeed today are putting serious effort into increasing conversion rates on their websites. Introducing: The Definitive Guide to Conversion Rate Optimization (CRO) This is how you get started. Choose one of…

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Social Media Marketing in 2017: The Complete Guide

Social Media Marketing the Complete Guide for 2017 Marketing

What is Social Media Marketing? Social media marketing is outreach to customers and potential customers through social media networks like Facebook, Twitter, and Instagram. Introduction Before we get started, I want to tell you a little bit about this blog post. First and foremost, this post has become a definitive, 100% complete guide to getting to know social media marketing for business – written for 2017. I’ve outlined everything from the basics to advanced strategies so this post is good for everybody, no matter how much (or how little) you know about social media marketing. As a small business owner, you already know your customers are all over social media — Facebook, Twitter, Instagram, Pinterest, and all the other platforms. So why not go where they are? When you harness the…

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Top 10 Digital Marketing Tips for Nonprofits

Nonprofit Marketing - 10 Proven Ways to get Donations - Get Donations and Spread The Word

Aside from dedicated volunteers and staff members, donations are the driving factor of any growing nonprofit organization. But, with so many nonprofits making an impact on the world, it’s no doubt that nonprofits have to compete for donations. There are a countless number of ways to attract new donators and there are equally as many ways a nonprofit can try to increase the value of donations from long-time supporters. One of the most effective strategies to attract new donations is by establishing a tight connection between the nonprofit, the cause, and the potential donator. Fortunately, it’s never been easier to do just that – thanks to modern innovations like social media and low-cost web design, all you need is a computer and the right mindset to reach a massive audience and boost charitable donations. While there are…

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Dental Marketing: The Complete Guide

dental marketing and dental seo marketing guide

Introduction Dental internet marketing is hardly uncharted territory. Some of today’s most innovative dental practices have completely replaced their old-fashioned dental marketing strategies with highly successful online marketing campaigns. If you’ve arrived at this article from a Google search, chances are: you’re a dentist looking to expand your local footprint. You may not be ready to take the leap of faith into full-fledged online marketing for your dental practice – or you very well may have already decided to do just that. Either way, I’ve given my best effort to provide you with a set of actionable dental marketing strategies in order to help you grow your business and get more patients in your door. Top Dental Marketing Ideas Sending greeting cards to new homeowners in your practice’s area might not produce…

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Web Design vs Web Development – And Why They’re So Different

Web Design vs Web Development and Why They're So different

Question: What’s the difference between web design and web development? Answer: Web design is the process of creating a visual look-and-feel for a website, and web development is the process of turning that design into a functional website with data and interactivity. Web Design vs Web Development: Overview I’m going to take a minute to address a common misconception that comes up in more than half of my sales calls. If you think web design and web development are interchangeable, you’re not alone. It’s safe to say that a large chunk of my clients had no idea that the two were any different before we met. To be frank, I don’t blame them or you for not seeing a difference in the two, because they’ve been convinced to believe a website is a single commodity,…

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Buying Decision Checklist for a New Website

Web Design Meeting

A lot of business today is being conducted online. Like offline stores, your website needs to be improved to meet the latest standards for it to attract visitors. Businesses redesign their websites for various reasons. Is it time for your new website? Redesigning your website may become necessary at any time depending on your circumstances. Before commencing your redesign, you need to be aware of the following. Determine the marketing objectives (like SEO, or similar services) you intend to attain with the redesign. Marketing goals vary from one business to another. The new design should be done according to the marketing objectives. Identify the audience targeted by the new website. Filtering your audience to specific targets allows you to design the site to suit their needs. A customized website plays…

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5 Ways SEO Can Help Grow Your Small Business

Dallas Web Design High ROI Growth

Search Engine Optimization (SEO) boosts your Search Engine Results Page (SERP) rankings on search engines like Google, Bing, and Yahoo! – helping you to grow your small business. Sounds simple, right? Not necessarily. If you’re still a bit foggy on how exactly SEO can help you expand your enterprise, you’re not alone – it’s one of the most frequently-asked questions we get here at our Dallas SEO services company. To help clear up the connection between SEO and small business growth, we’ve outlined the top 5 ways that SEO can boost your bottom line: 1) SEO Increases Your Inbound Traffic As a small business owner, you know how much time and energy it takes to generate leads through paid advertisements and cold-calling – and the relatively low return-on-investment of those…

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