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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” claims Warren Buffet. While there is much we can control about a business, online reputation issues are sometimes beyond our control. Focusing on what we can control is how we are empowered to handle reputation management challenges. Word of mouth is one of the most effective ways…

It wasn't that long ago when standalone brick and mortar stores and shopping malls were the go-to spots for Americans to purchase products. But in 2018, there's little doubt that e-commerce reigns supreme. Still, that doesn't mean that merely having an e-commerce website is enough to become successful in this field. Unfortunately, e-commerce websites are prone to a number of SEO issues that can completely derail your ability to reach…

In 2017, approximately 61% of marketers said that improving their SEO and their organic presence was their top inbound marketing priority. But even for large corporations, SEO takes time and energy -- not to mention a realistic budget. While SEO offers an excellent ROI long-term, it's important to note that good SEO doesn't happen overnight. And, like any successful marketing strategy, you need an appropriate budget to succeed. That's why…