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Search Engine Optimization Insights by PixelCutLabs
Anchor Text Graphic (PixelCutLabs SEO)Offsite SEO & Link Building

Anchor Text Best Practices

What is Anchor Text? Anchor text is the words covering a link to another page on the same website or another website. By default, most browsers will show anchor text as blue, underlined text, though this can be changed relatively easily through CSS styling. Example: I'm anchor text. That was pretty self-explanatory, no? That link is "empty." It just adds a hash to the end of the URL. In the practical…
Brennen Bliss
November 4, 2019
Onsite SEO

The Top 3 Shopify SEO Plugins

Before we get started, if you want to jump straight to the top 3 Shopify SEO plugins, click here to scroll. In today’s eCommerce landscape, it takes much more than simply having a great product and a compelling creative to generate revenue. While the majority of eCommerce store owners tend to gravitate towards Facebook and Google ads, they also turn a blind eye to the power of search engines. For…
PixelCutLabs
August 31, 2019
Google Maps MarketingLocal SEO

Google Maps Marketing in 2019: The Ultimate Guide

Is Google Maps marketing important to your business? If you're in an industry that services consumers in specific communities, then the answer should be -- absolutely! Although we live in a digital age, there's still a ton of people shopping locally. In fact, 88% of consumers who conduct local business searches on their mobile device visit or call the business within a day. We also find that an astounding 97%…
Brennen Bliss
April 1, 2019
Google My Business Categories from the PixelCutLabs BlogLocal SEO

Google My Business Categories List [Updated for 2020]

What Are Google My Business Categories? When you set up a new business in Google My Business, Google My Business makes you set a category for your business. As one of the leading SEO services, the PixelCutLabs team does this all the time, especially as a part of our manual SEO audit services. When you set your category, it helps your business show up for relevant searches in Google My…
Brennen Bliss
March 16, 2019
Bad User Experience SignsWeb Design

5 Signs Your Site Provides a Bad User Experience

In the digital age, it's not enough to simply establish a website. Your website needs to be both attractive and functional in order to attract visitors. The idea of "if you build it, they will come" won't really pan out unless you keep the user experience in mind at all times. In fact, Google has a bit of an obsession with user experience (also known as UX). If you don't prioritize it…
Brennen Bliss
January 11, 2019
ecommerce-seo-website-challengesSEO Strategy

The Biggest SEO Challenges For E-Commerce Sites

It wasn't that long ago when standalone brick and mortar stores and shopping malls were the go-to spots for Americans to purchase products. But in 2018, there's little doubt that e-commerce reigns supreme. Still, that doesn't mean that merely having an e-commerce website is enough to become successful in this field. Unfortunately, e-commerce websites are prone to a number of SEO issues that can completely derail your ability to reach…
Brennen Bliss
January 9, 2019
Outdated SEO Trends PhotoSEO

Outdated SEO Trends to Leave Behind in 2019

The beauty of search engine optimization is that it's always evolving. But that presents a lot of challenges for businesses, too. Just when you feel like you've got a handle on how to improve your search rankings, Google throws a curveball that changes everything. In theory, change is a good thing; it shows that Google is getting better at determining the value of websites and rewarding them accordingly. But if…
Brennen Bliss
January 5, 2019
SEO Strategy

Essential SEO Tips For Your Startup

In 2017, approximately 61% of marketers said that improving their SEO and their organic presence was their top inbound marketing priority. But even for large corporations, SEO takes time and energy -- not to mention a realistic budget. While SEO offers an excellent ROI long-term, it's important to note that good SEO doesn't happen overnight. And, like any successful marketing strategy, you need an appropriate budget to succeed. That's why…
Brennen Bliss
December 19, 2018
Onsite SEO

How To Create A Company Blog That Actually Generates Revenue

If you're reading this, you're probably making attempts to improve your SEO. In today's cutthroat digital world, there are only 10 spaces available on page one. Not every business will use the same techniques to land coveted page one rankings on Google, but there is one universal requirement for businesses that want to boost their SEO: a company blog. And while anyone can write a blog post, do you know…
Brennen Bliss
December 17, 2018
SEO Strategy

Major Keyword Mistakes That Will Kill Your SEO Strategy

There are lots of moving parts that go into creating an effective SEO strategy, but undoubtedly one of the most important is your choice of keywords and their use on your site. Keywords are what instantly show both human users and Google's bots what your business is all about. If you're clear about the products and services you provide and optimize your site accordingly, you'll be in a much better…
Brennen Bliss
December 12, 2018