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Search Engine Optimization Insights by PixelCutLabs
Onsite SEO

Website Migration: #1 SEO-Friendly Guide

“Moving is the most fun ever!” said no one ever. If you’ve ever wondered how much stuff you really have, the amount of time it takes you to pack is one sure-fire way to find out. Just like packing an entire house to move, website migration can be a lot of work. How the boxes are packed, what moving company you hire, how the truck is loaded, how the truck…
Brennen Bliss
July 14, 2020
Your Money Your Life SEOSEO Strategy

YMYL & E-A-T: What Google Wants You To Know

Can you really trust medical information you find when searching on Google? In light of the misinformation and confusion surrounding the coronavirus outbreak, there is increasing concern that the internet is no longer a trustworthy place to obtain information. Even before the outbreak of COVID-19, there was cause for distrust among internet users. Any individual on the internet can pretend to be an expert on any subject, which makes it…
Emily Souydalay
May 4, 2020
SEO Reputation Management Graphic by PixelCutLabsSEO Strategy

The Complete Guide to SEO Reputation Management

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” claims Warren Buffet. While there is much we can control about a business, online reputation issues are sometimes beyond our control. Focusing on what we can control is how we are empowered to handle reputation management challenges. Word of mouth is one of the most effective ways…
Brennen Bliss
March 13, 2020
Anchor Text Graphic (PixelCutLabs SEO)Offsite SEO & Link Building

Anchor Text Best Practices

What is Anchor Text? Anchor text is the words covering a link to another page on the same website or another website. By default, most browsers will show anchor text as blue, underlined text, though this can be changed relatively easily through CSS styling. Example: I'm anchor text. That was pretty self-explanatory, no? That link is "empty." It just adds a hash to the end of the URL. In the practical…
Brennen Bliss
November 4, 2019
Onsite SEO

The Top 3 Shopify SEO Plugins

Before we get started, if you want to jump straight to the top 3 Shopify SEO plugins, click here to scroll. In today’s eCommerce landscape, it takes much more than simply having a great product and a compelling creative to generate revenue. While the majority of eCommerce store owners tend to gravitate towards Facebook and Google ads, they also turn a blind eye to the power of search engines. For…
PixelCutLabs
August 31, 2019
Google Maps MarketingLocal SEO

Google Maps Marketing in 2020: The Ultimate Guide

Is Google Maps marketing important to your business? If you're in an industry that services consumers in specific communities, then the answer should be -- absolutely! Although we live in a digital age, there's still a ton of people shopping locally. In fact, 88% of consumers who conduct local business searches on their mobile device visit or call the business within a day. We also find that an astounding 97%…
Brennen Bliss
April 1, 2019
Google My Business Categories from the PixelCutLabs BlogLocal SEO

Google My Business Categories List [Updated for 2020]

What Are Google My Business Categories? When you set up a new business in Google My Business, Google My Business makes you set a category for your business. As one of the leading eCommerce SEO Services, the PixelCutLabs team does this all the time, especially as a part of our manual On Page SEO Services. When you set your category, it helps your business show up for relevant searches in…
Brennen Bliss
March 16, 2019
Bad User Experience SignsWeb Design

5 Signs Your Site Provides a Bad User Experience

In the digital age, it's not enough to simply establish a website. Your website needs to be both attractive and functional in order to attract visitors. The idea of "if you build it, they will come" won't really pan out unless you keep the user experience in mind at all times. In fact, Google has a bit of an obsession with user experience (also known as UX). If you don't prioritize it…
Brennen Bliss
January 11, 2019
ecommerce-seo-website-challengesSEO Strategy

The Biggest SEO Challenges For E-Commerce Sites

It wasn't that long ago when standalone brick and mortar stores and shopping malls were the go-to spots for Americans to purchase products. But in 2018, there's little doubt that e-commerce reigns supreme. Still, that doesn't mean that merely having an e-commerce website is enough to become successful in this field. Unfortunately, e-commerce websites are prone to a number of SEO issues that can completely derail your ability to reach…
Brennen Bliss
January 9, 2019
Outdated SEO Trends PhotoSEO

Outdated SEO Trends to Leave Behind in 2019

The beauty of search engine optimization is that it's always evolving. But that presents a lot of challenges for businesses, too. Just when you feel like you've got a handle on how to improve your search rankings, Google throws a curveball that changes everything. In theory, change is a good thing; it shows that Google is getting better at determining the value of websites and rewarding them accordingly. But if…
Brennen Bliss
January 5, 2019