white-hatSEO Strategy

White Hat Vs. Black Hat SEO: Definitions and Differences to Know

Understandably, search engine optimization is a top priority for many businesses. In fact, 61% of marketers said improving SEO and growing their organic presence was their main marketing focus in 2017. Of course, that's often easier said than done. There are many ways to optimize and countless unknowns that come into play; even the most experienced SEO analysts can't be 100% confident that their efforts will achieve their exact desired…
Brennen Bliss
September 6, 2018
local seoLocal SEO

A Beginner’s Guide to Local SEO

When you conduct an internet search on Google, do you feel location is an important consideration? If you're like most web users, the answer is likely yes. That's why Google made recent changes to its search algorithm to favor more localized businesses. When an organization close to you shows up in the top results, you'll be more likely to be able to find what you need. That's why your business…
Brennen Bliss
September 3, 2018
web designWeb Design

Hiring a Designer Vs. DIY: Building Your Small Business Website

If you've just formed a startup venture or have an established small business, you probably understand the importance of creating and maintaining a web presence. However, you might assume that merely having an existing website is adequate. When you're hesitant to give up control of your brand or you're operating on a strict budget, building your website yourself might seem like the best option. But before you go that route,…
Brennen Bliss
August 31, 2018
keyword rankingSEO Strategy

Keyword Research 101: How To Pick The Right SEO Keywords

With millions of active websites on the internet, it can be difficult for the average small business website to make an impact. But in order to survive in the digital age, you need to make sure that potential customers can find you -- and that's where SEO services come in. The websites listed on Google's first page of search results generate a staggering 91.5% of traffic share on average, which…
Brennen Bliss
August 29, 2018
SEO Strategy

Why Your SEO Campaign Needs Call Tracking

If you’re in search engine marketing, you probably want to have as many high-quality SEM tools at your disposal as possible to ensure your marketing campaigns will be successful. One SEM tool that’s sometimes overlooked is call tracking. If you’ve been an SEO long enough, you know there is a good reason why call tracking was deliberately overlooked in years past. And that reason is Google’s NAP requirements. Google’s NAP…
Brennen Bliss
May 20, 2018
content marketing case studiesGeneral

Content Marketing Case Studies And The Value Behind Them

Content marketing case studies are the most valuable tool a digital marketer has in his or her arsenal because they exhibit hard numbers that can convince a prospect who is on the fence to sign a csontract. Case studies are usually categorized as evergreen content, which means they’ll remain relevant for a more extended period compared to other forms of content, like news articles or time-sensitive blog posts which aren't…
Brennen Bliss
April 30, 2018
Web Design BudgetWeb Design

Web Design Budget: 5 Factors That Go Into The Cost

It’s understandable if the potential cost of building or redesigning a website is intimidating. What we don’t know is often scary thanks to our creative imaginations, after all. While the unknown can be frightening when we convince ourselves it has hidden threats waiting for us, unembellished reality can be even more alarming for business owners. And that’s certainly the case when it comes to opportunity cost. If you don’t have…
Brennen Bliss
April 20, 2018
social media marketing 2018

The State of Social Media Marketing 2018

It may be hard to believe, but only about five percent of people living in the United States used social media as recently as 2005. Today, over 70 percent of Americans claim they use social media. As the number of social media users has grown, so has social media marketing in 2018 or SMM. According to the “State of Social Media 2018” report prepared by Buffer and Social Media Week,…
Brennen Bliss
April 10, 2018
SEO Strategy

Is Your Lack of SEO Costing You Business?

When people search for businesses like yours or for goods and services similar to what you sell, where does your website rank? Unless you run a giant corporation that has embraced search engine optimization for years, it’s likely that your website isn’t on the first page of SERPs. As a small business owner who caters to a mostly local clientele base, you may think it doesn’t matter where your website…
Brennen Bliss
April 1, 2018
Girl writing a blog post on her macbook pro computerOnsite SEO

Six Keys to Writing Quality Evergreen Content

Your Guide to Writing Evergreen Content Evergreen content is the holy grail of marketing copy. When something is referred to as being "evergreen," it means that the information conveyed will always feel modern and relevant. You don't want to invest time and money in producing new content only to have it become outdated a few weeks or months later. The obvious reason for wanting to keep your content evergreen is…
Brennen Bliss
September 10, 2017