local seoLocal SEO

A Beginner’s Guide to Local SEO

When you conduct an internet search on Google, do you feel location is an important consideration? If you're like most web users, the answer is likely yes. That's why Google made recent changes to its search algorithm to favor more localized businesses. When an organization close to you shows up in the top results, you'll be more likely to be able to find what you need. That's why your business…
Brennen Bliss
September 3, 2018
SEO Strategy

Why Your SEO Campaign Needs Call Tracking

If you’re in search engine marketing, you probably want to have as many high-quality SEM tools at your disposal as possible to ensure your marketing campaigns will be successful. One SEM tool that’s sometimes overlooked is call tracking. If you’ve been an SEO long enough, you know there is a good reason why call tracking was deliberately overlooked in years past. And that reason is Google’s NAP requirements. Google’s NAP…
Brennen Bliss
May 20, 2018
social media marketing 2018

The State of Social Media Marketing 2018

It may be hard to believe, but only about five percent of people living in the United States used social media as recently as 2005. Today, over 70 percent of Americans claim they use social media. As the number of social media users has grown, so has social media marketing in 2018 or SMM. According to the “State of Social Media 2018” report prepared by Buffer and Social Media Week,…
Brennen Bliss
April 10, 2018
Freshii Restaurant Storefront for Local SEOLocal SEO

Local SEO is Just as Important as User Experience: Here’s Why

One of the most effective ways of online marketing is through optimization of a website. Through Search Engine Optimization, a site gets to get first priority when users query a service or goods provided by the company on the web. Another way is through local directory listings. Every time a company creates a new listing, chances of a customer finding out about the company increase and chances of making a…
Brennen Bliss
August 5, 2017
Web Design

Conversion Rate Optimization: The Definitive Guide

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t…
Brennen Bliss
July 5, 2017

Social Media Marketing in 2018: The Complete Guide

What is Social Media Marketing? Social media marketing is outreach to customers and potential customers through social media networks like Facebook, Twitter, and Instagram. Introduction Before we get started, I want to tell you a little bit about this blog post. First and foremost, this post has become a definitive, 100% complete guide to getting to know social media marketing for business - written for 2018. I've outlined everything from the…
Brennen Bliss
April 24, 2017
SEO Strategy

5 Ways SEO Can Help Grow Your Small Business

Search Engine Optimization (SEO) boosts your Search Engine Results Page (SERP) rankings on search engines like Google, Bing, and Yahoo! - helping you to grow your small business. Sounds simple, right? Not necessarily. If you're still a bit foggy on how exactly SEO can help you expand your enterprise, you're not alone - it's one of the most frequently asked questions we get here at our Dallas SEO services company.…
Brennen Bliss
March 1, 2017