A lot of business today is being conducted online. Like offline stores, your website needs to be improved to meet the latest standards for it to attract visitors. Businesses redesign their websites for various reasons.

Is it time for your new website?

Redesigning your website may become necessary at any time depending on your circumstances. Before commencing your redesign, you need to be aware of the following.

  • Determine the marketing objectives (like SEO, or similar services) you intend to attain with the redesign. Marketing goals vary from one business to another. The new design should be done according to the marketing objectives.
  • Identify the audience targeted by the new website. Filtering your audience to specific targets allows you to design the site to suit their needs. A customized website plays a crucial role in gaining customer loyalty.
  • Consider the content you will use on your website. The content must be relevant with all the details required by the customers.

The search for a web developer

Selection of the right developer is imperative. Your website design is the brand that tells customers about you. Therefore, it has to be done by an expert.

  • Understand the cost of the project and measure it against the value. As much as you care about the cost, it must match the expected value. Cheap designers may give you a high-quality design just as an expensive one would disappoint.
  • Consider the track record of the designer. The track record is not about how long the designer has been in the business, but about their success. New designers can also have great ideas and methods to generate a wonderful product.
  • Establish whether the designer understands your needs before getting started. It is important to hire designers who have handled projects in your line of business. This experience will help the designer understand your needs quickly.
  • Success in online business requires a strategy that extends beyond the website. The designer should help you develop a strategy you can gauge its effectiveness and make the necessary adjustments.
  • Review the sites developed by your selected expert to give you an idea of what you are likely to get.

Design process and website publication

The designing process requires your involvement at every point. Your insights about the business are crucial in guiding the design process.

  • Determine how the project will be carried out. You may choose to complete it in phases or as a unit. Dividing it in phases allows you to implement and test every completed part. Any problems or weaknesses can be identified and fixed before moving on to the next section.
  • During the development stage, you need to communicate with the designer about your ideas constantly. The discussions help you to identify and deal with any issues that may arise. The discussions may involve other people in the business besides the owners.
  • Once the site is completed and published, the expert should provide support. Sometimes, the users may encounter problems which must be addressed immediately. After the publication, the site should be tested to ensure it is working properly.

Designing websites is not your trade and getting involved in it may distract you from your core activities. Allow us to take care of it as you concentrate on your main business. We have the resources and expertise to deliver the right product for you. You can be assured of our support till your site is running according to your expectations.

Brennen Bliss

Brennen Bliss

Brennen Bliss is the founder & CEO of PixelCutLabs. Since founding PixelCutLabs in 2014, Brennen has been recognized as a leader in the search engine marketing & SEO spaces, with recent nominations for both the US Search Awards (2018) & the Forbes 30 under 30 List (2018). Brennen has also been featured on Ted.com, USAToday.com, Forbes.com. In addition to leading the team at PixelCutLabs, Brennen travels to conferences across the US as a recognized keynote speaker. You can find Brennen on Twitter @brennenlb.

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