Conversion Rate Optimization: The Definitive Guide

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t work. The goal with conversion rate optimization (CRO) is to turn more of your existing website visitors into customers, instead of trying to drive more traffic. Online businesses that succeed today are putting serious effort into increasing conversion rates on their websites. Introducing: The Definitive Guide to Conversion Rate Optimization (CRO) This is how you get started. Choose one of…

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Top 10 Digital Marketing Tips for Nonprofits

Nonprofit Marketing - 10 Proven Ways to get Donations - Get Donations and Spread The Word

Aside from dedicated volunteers and staff members, donations are the driving factor of any growing nonprofit organization. But, with so many nonprofits making an impact on the world, it’s no doubt that nonprofits have to compete for donations. There are a countless number of ways to attract new donators and there are equally as many ways a nonprofit can try to increase the value of donations from long-time supporters. One of the most effective strategies to attract new donations is by establishing a tight connection between the nonprofit, the cause, and the potential donator. Fortunately, it’s never been easier to do just that – thanks to modern innovations like social media and low-cost web design, all you need is a computer and the right mindset to reach a massive audience and boost charitable donations. While there are…

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