Six Keys to Writing Quality Evergreen Content

Evergreen content is the holy grail of marketing copy. When something is referred to as being “evergreen,” it means that the information conveyed will always feel modern and relevant. You don’t want to invest time and money in producing new content only to have it become outdated a few weeks or months later. The obvious reason for wanting to keep your content evergreen is to prevent your site from looking like you never update it. You want to build each page of your website in a way that limits the need to edit it frequently. As your line of products or services expands, you won’t have time to routinely revisit all of the listing pages to make sure the content hasn’t gone stale. This is harder than you might expect;…

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Conversion Rate Optimization: The Definitive Guide

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t work. The goal with conversion rate optimization (CRO) is to turn more of your existing website visitors into customers, instead of trying to drive more traffic. Online businesses that succeed today are putting serious effort into increasing conversion rates on their websites. Introducing: The Definitive Guide to Conversion Rate Optimization (CRO) This is how you get started. Choose one of…

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Top 10 Digital Marketing Tips for Nonprofits

Nonprofit Marketing - 10 Proven Ways to get Donations - Get Donations and Spread The Word

Aside from dedicated volunteers and staff members, donations are the driving factor of any growing nonprofit organization. But, with so many nonprofits making an impact on the world, it’s no doubt that nonprofits have to compete for donations. There are a countless number of ways to attract new donators and there are equally as many ways a nonprofit can try to increase the value of donations from long-time supporters. One of the most effective strategies to attract new donations is by establishing a tight connection between the nonprofit, the cause, and the potential donator. Fortunately, it’s never been easier to do just that – thanks to modern innovations like social media and low-cost web design, all you need is a computer and the right mindset to reach a massive audience and boost charitable donations. While there are…

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