seo agency SEO

How to Effectively Evaluate an SEO Company

In 2019, your business needs to prioritize search engine optimization. SEO really isn't an option anymore; it's a necessity. But many companies simply don't have the internal knowledge or the time necessary to master this skill. That's why many business owners will turn to an SEO agency for help. The Benefits of Working With an SEO Agency If you run your own business, you're probably accustomed to wearing many hats.…
Brennen Bliss
January 14, 2019
site optimization SEO

The Biggest SEO Challenges For E-Commerce Sites

It wasn't that long ago when standalone brick and mortar stores and shopping malls were the go-to spots for Americans to purchase products. But in 2018, there's little doubt that e-commerce reigns supreme. Still, that doesn't mean that merely having an e-commerce website is enough to become successful in this field. Unfortunately, e-commerce websites are prone to a number of SEO issues that can completely derail your ability to reach…
Brennen Bliss
January 9, 2019
seo trends SEO

Outdated SEO Trends to Leave Behind in 2019

The beauty of search engine optimization is that it's always evolving. But that presents a lot of challenges for businesses, too. Just when you feel like you've got a handle on how to improve your search rankings, Google throws a curveball that changes everything. In theory, change is a good thing; it shows that Google is getting better at determining the value of websites and rewarding them accordingly. But if…
Brennen Bliss
January 5, 2019
SEO Strategy

Essential SEO Tips For Your Startup

In 2017, approximately 61% of marketers said that improving their SEO and their organic presence was their top inbound marketing priority. But even for large corporations, SEO takes time and energy -- not to mention a realistic budget. While SEO offers an excellent ROI long-term, it's important to note that good SEO doesn't happen overnight. And, like any successful marketing strategy, you need an appropriate budget to succeed. That's why…
Brennen Bliss
December 19, 2018
Onsite SEO

How To Create A Company Blog That Actually Generates Revenue

If you're reading this, you're probably making attempts to improve your SEO. In today's cutthroat digital world, there are only 10 spaces available on page one. Not every business will use the same techniques to land coveted page one rankings on Google, but there is one universal requirement for businesses that want to boost their SEO: a company blog. And while anyone can write a blog post, do you know…
Brennen Bliss
December 17, 2018
SEO Strategy

Major Keyword Mistakes That Will Kill Your SEO Strategy

There are lots of moving parts that go into creating an effective SEO strategy, but undoubtedly one of the most important is your choice of keywords and their use on your site. Keywords are what instantly show both human users and Google's bots what your business is all about. If you're clear about the products and services you provide and optimize your site accordingly, you'll be in a much better…
Brennen Bliss
December 12, 2018
SEO Strategy

The 7 Deadly SEO Sins: What You Can Learn From Immoral Optimization

We've talked a lot about which SEO practices matter when Google is determining your website ranking, as well as how to improve the search engine optimization on your site. What we don’t always talk about are the SEO practices that can absolutely tank your search rankings. If you're found guilty of the worst SEO sins, your success (and mere existence) online could be in jeopardy. In order to make it…
Brennen Bliss
November 28, 2018
SEO Strategy

Search Ranking Signals: What REALLY Matters When Determining Your Position

Many business owners are understandably preoccupied with improving their rankings in Google searches. After all, Google accounted for 79% of all global desktop search traffic in 2017, and their search function absolutely dominates the mobile search sphere as well. If you want to increase your visibility on the internet, you've got to play by Google's rules. But even if you believe you're following all of those recommendations to a T,…
Brennen Bliss
November 1, 2018
keyword-research SEO Strategy

Keyword Research: How To Pick Keywords That Increase Search Traffic

If you have a website or have ever searched for one (read: just about everyone on the planet), then you’ve already used keywords. As a website owner, your keywords will allow internet users to find the content you’ve produced. And as a consumer, you’ve used keywords -- even if you haven’t realized it -- to obtain relevant results, a specific product, or a service you require. But understanding exactly which keywords to…
Brennen Bliss
October 29, 2018
SEO Versus PPC SEO Strategy

SEO Vs PPC: Which Should You Be Using?

Question: What is the difference between SEO and PPC? Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you're literally paying a search engine for clicks resulting from the placement of your website in the "Ads" section in search results. Digital marketing strategies can be confusing,…
Brennen Bliss
October 25, 2018