Comprehensive Guide to Shopify SEOSEO Strategy

Shopify SEO: The Comprehensive Guide

In 2019, Nike spent 3.75 billion dollars on marketing expenses. 3.75 billion dollars. A company with a yearly marketing budget of $1,000,000 would not even have 1% of Nike's budget. Global businesses like Nike, Apple, and Chanel, can chuck out a couple of million dollars on a single marketing campaign without blinking an eye. From working with high profile Tik Tok and Instagram influencers to running prime time Super Bowl ads, these…
Emily Souydalay
August 17, 2020
Your Money Your Life SEOSEO Strategy

YMYL & E-A-T: What Google Wants You To Know

Can you really trust medical information you find when searching on Google? In light of the misinformation and confusion surrounding the coronavirus outbreak, there is increasing concern that the internet is no longer a trustworthy place to obtain information. Even before the outbreak of COVID-19, there was cause for distrust among internet users. Any individual on the internet can pretend to be an expert on any subject, which makes it…
Emily Souydalay
May 4, 2020
SEO Reputation Management Graphic by PixelCutLabsSEO Strategy

The Complete Guide to SEO Reputation Management

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” claims Warren Buffet. While there is much we can control about a business, online reputation issues are sometimes beyond our control. Focusing on what we can control is how we are empowered to handle reputation management challenges. Word of mouth is one of the most effective ways…
Brennen Bliss
March 13, 2020
ecommerce-seo-website-challengesSEO Strategy

The Biggest SEO Challenges For E-Commerce Sites

It wasn't that long ago when standalone brick and mortar stores and shopping malls were the go-to spots for Americans to purchase products. But in 2018, there's little doubt that e-commerce reigns supreme. Still, that doesn't mean that merely having an e-commerce website is enough to become successful in this field. Unfortunately, e-commerce websites are prone to a number of SEO issues that can completely derail your ability to reach…
Brennen Bliss
January 9, 2019
SEO Strategy

Essential SEO Tips For Your Startup

In 2017, approximately 61% of marketers said that improving their SEO and their organic presence was their top inbound marketing priority. But even for large corporations, SEO takes time and energy -- not to mention a realistic budget. While SEO offers an excellent ROI long-term, it's important to note that good SEO doesn't happen overnight. And, like any successful marketing strategy, you need an appropriate budget to succeed. That's why…
Brennen Bliss
December 19, 2018
SEO Strategy

Major Keyword Mistakes That Will Kill Your SEO Strategy

There are lots of moving parts that go into creating an effective SEO strategy, but undoubtedly one of the most important is your choice of keywords and their use on your site. Keywords are what instantly show both human users and Google's bots what your business is all about. If you're clear about the products and services you provide and optimize your site accordingly, you'll be in a much better…
Brennen Bliss
December 12, 2018
SEO Strategy

The 7 Deadly SEO Sins: What You Can Learn From Immoral Optimization

We've talked a lot about which SEO practices matter when Google is determining your website ranking, as well as how to improve the search engine optimization on your site. What we don’t always talk about are the SEO practices that can absolutely tank your search rankings. If you're found guilty of the worst SEO sins, your success (and mere existence) online could be in jeopardy. In order to make it…
Brennen Bliss
November 28, 2018
Google My Business CategoriesSEO Strategy

Search Ranking Signals: What REALLY Matters When Determining Your Position

Many business owners are understandably preoccupied with improving their rankings in Google searches. After all, Google accounted for 79% of all global desktop search traffic in 2017, and their search function absolutely dominates the mobile search sphere as well. If you want to increase your visibility on the internet, you've got to play by Google's rules. But even if you believe you're following all of those recommendations to a T,…
Brennen Bliss
November 1, 2018
keyword-researchSEO Strategy

Keyword Research: How To Pick Keywords That Increase Search Traffic

If you have a website or have ever searched for one (read: just about everyone on the planet), then you’ve already used keywords. As a website owner, your keywords will allow internet users to find the content you’ve produced. And as a consumer, you’ve used keywords -- even if you haven’t realized it -- to obtain relevant results, a specific product, or a service you require. But understanding exactly which keywords to…
Brennen Bliss
October 29, 2018
SEO Versus PPCSEO Strategy

SEO Vs PPC: Which Should You Be Using?

Question: What is the difference between SEO and PPC? Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you're literally paying a search engine for clicks resulting from the placement of your website in the "Ads" section in search results. Digital marketing strategies can be confusing,…
Brennen Bliss
October 25, 2018