Bad User Experience SignsWeb Design

5 Signs Your Site Provides a Bad User Experience

In the digital age, it's not enough to simply establish a website. Your website needs to be both attractive and functional in order to attract visitors. The idea of "if you build it, they will come" won't really pan out unless you keep the user experience in mind at all times. In fact, Google has a bit of an obsession with user experience (also known as UX). If you don't prioritize it…
Brennen Bliss
January 11, 2019
Web Design

Stop Bouncing: 5 Ways To Keep Your Visitors From Leaving Your Site

Today we're talking about one of the most dreaded aspects of website management -- your bounce rate. If you've never managed a website before or taken a deep dive into Google Analytics, then you may be shocked when you first see your bounce rate. Fortunately, we have strategies for keeping visitors on your website for longer. Your website is more than just your calling card -- it acts as the…
Brennen Bliss
December 3, 2018
Web Design

How to Recognize (and Fix) Your Site’s Web Design Issues

In the early days of the internet, merely having a website was impressive. But now, buying a domain and establishing a web presence isn't nearly enough. Since the world wide web changes so rapidly, it makes sense that the realm of web design has to, as well. What might have worked just fine five years ago is now seen as outdated and irrelevant. And if you're seen as irrelevant, your…
Brennen Bliss
October 18, 2018
new websiteWeb Design

Web Design Trend Watch: 5 New Site Features To Know

If you want to be successful in the digital age, you need to ensure that your business can be easily found in search results. That's why search engine optimization is so important. After all, 50% of searchers are more likely to click on a result if that brand appears multiple times in search results. The more visible and relevant you are, the more web traffic you'll obtain. But of course,…
Brennen Bliss
October 5, 2018
web designWeb Design

Hiring a Designer Vs. DIY: Building Your Small Business Website

If you've just formed a startup venture or have an established small business, you probably understand the importance of creating and maintaining a web presence. However, you might assume that merely having an existing website is adequate. When you're hesitant to give up control of your brand or you're operating on a strict budget, building your website yourself might seem like the best option. But before you go that route,…
Brennen Bliss
August 31, 2018
Web Design BudgetWeb Design

Web Design Budget: 5 Factors That Go Into The Cost

It’s understandable if the potential cost of building or redesigning a website is intimidating. What we don’t know is often scary thanks to our creative imaginations, after all. While the unknown can be frightening when we convince ourselves it has hidden threats waiting for us, unembellished reality can be even more alarming for business owners. And that’s certainly the case when it comes to opportunity cost. If you don’t have…
Brennen Bliss
April 20, 2018
Web Design

Conversion Rate Optimization: The Definitive Guide

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t…
Brennen Bliss
July 5, 2017
Web Design

Web Design vs Web Development – And Why They’re So Different

Question: What's the difference between web design and web development? Answer: Web design is the process of creating a visual look-and-feel for a website, and web development is the process of turning that design into a functional website with data and interactivity. Web Design vs Web Development: Overview I’m going to take a minute to address a common misconception that comes up in more than half of my sales calls. If you…
Brennen Bliss
March 12, 2017
Web Design

Buying Decision Checklist for a New Website

A lot of business today is being conducted online. Like offline stores, your website needs to be improved to meet the latest standards for it to attract visitors. Businesses redesign their websites for various reasons. Is it time for your new website? Redesigning your website may become necessary at any time depending on your circumstances. Before commencing your redesign, you need to be aware of the following. Determine the marketing…
Brennen Bliss
March 4, 2017
Web Design

Is Your Small Business Website Due For A Digital Makeover?

Ever wonder what would happen if your small business created an advertisement, and then used that exact same ad over, and over, and over again - for years on end? Pretty soon your customers would start to notice that your company seemed a bit 'stuck', and then they'd begin completely tuning out your messaging altogether. Your competition would spot your stagnation as well, and they'd use this to leverage customers…
Brennen Bliss
February 24, 2017