web designIf you’ve just formed a startup venture or have an established small business, you probably understand the importance of creating and maintaining a web presence. However, you might assume that merely having an existing website is adequate. When you’re hesitant to give up control of your brand or you’re operating on a strict budget, building your website yourself might seem like the best option. But before you go that route, let’s examine what really goes into web design and why you might want to think twice before you attempt to do it yourself.

DIY Web Builders Seem Attractive At First

We understand that those commercials make it look simple to create a stunning website yourself. And they do have some benefits going for them.

For one thing, they’re user-friendly. They make designing a website look a lot less intimidating. You don’t need any knowledge of HTML, SEO, or graphic design to create your site. You can simply choose a template, choose photos, and enter text.

They’re also pretty affordable, which piques the interest of many small business owners who don’t have a substantial budget. Some options allow you to pay a low yearly fee, though there are likely tiered options that allow you to have access to more design components. It’s understandable that you wouldn’t want to spend a small fortune on your website, particularly if you haven’t really gotten off the ground yet.

Here’s What You Might Not Realize About DIY Web Building

Say you’ve been seduced to sign up for a do-it-yourself website design platform. Immediately, you’re faced with a blank site and seemingly limitless possibilities. That’s where some of the unexpected problems start.

Let’s not gloss over the fact that designing a website — even with a builder platform to provide a bit of guidance — takes a lot of time. Although it may have looked easy enough, making decisions about where certain elements should go, which pages you need, and what information to include is no small task. And then there’s the problem of making sure everything looks good. You’ll end up spending much more time than you anticipated creating your site, which will take away from the energy you can devote to actually running your business.

In addition, you need to keep in mind that your website won’t be truly unique. Even if you opt to pay for additional designs, there are only so many combinations and templates available to you. A basic website might be fine in your own mind, but the reality is that it’s not going to impress anyone who visits. And considering that 38% of internet users will stop interacting with a website if its layout is unattractive, that’s a pretty big gamble to take.

The actual functionality of your website might not impress anyone either. When you choose to DIY your web design, you might assume that the builder platform has you covered and works out any possible kinks for you. That might not actually be true, though. When your design is based onlyon the look of your website, there could be a lot of hidden issues or unforeseen problems that come up later on. For instance, many of these builders don’t offer much in the way of onsite optimization. Not being able to prioritize your SEO could harm your rankings and make it that much harder for consumers to find you. Alternatively, you could be adding in fancy web features that actually result in poor functionality or more difficult navigation. You might not even be able to adequately design a mobile version of your site, which will make it more difficult for both consumers and Google.

Ultimately, that’s why you should hire professional website designers to build your new site. Designing a great website involves so much more than an attractive homepage or including contact information for your business. Because web design projects are multifaceted, you deserve to work with the experts who can completely devote themselves to creating something special and functional. There’s so much more you could be doing with your web design if you don’t DIY.

To find out how our web designers can help take your site to the next level, contact our agency today.

Brennen Bliss

Brennen Bliss

Brennen Bliss is the founder & CEO of PixelCutLabs. Since founding PixelCutLabs in 2014, Brennen has been recognized as a leader in the search engine marketing & SEO spaces, with recent nominations for both the US Search Awards (2018) & the Forbes 30 under 30 List (2018). Brennen has also been featured on Ted.com, USAToday.com, Forbes.com. In addition to leading the team at PixelCutLabs, Brennen travels to conferences across the US as a recognized keynote speaker. You can find Brennen on Twitter @brennenlb.

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