When people search for businesses like yours or for goods and services similar to what you sell, where does your website rank? Unless you run a giant corporation that has embraced search engine optimization for years, it’s likely that your website isn’t on the first page of SERPs.
As a small business owner who caters to a mostly local clientele base, you may think it doesn’t matter where your website shows up in search engine results pages. If that’s the case, accept this basic fact – you’re wrong.
Google is just one of the leading search engines available online. Even so, users initiate millions of searches every second on Google alone. More than 50 percent of those searches are conducted on smartphones by consumers looking for local products and services.
The majority of people who use their mobile phone to look for a local business don’t really care about the size of the business or what it’s called. Instead, their primary concern is finding the local business that’s closest to them that sells the goods or services they want or need. According to Google, about 50 percent of consumers who search for products or services on their smartphones wind up visiting a store on the very same day they conducted their search.
With SERPs having the ability to drive local traffic into your store every day, it’s vital for you to rank well in search engine results pages. When you consider that the websites that top SERPs generated by Google get 36.4 percent of the traffic and that the top sites in SERPs produced by Bing nab 42 percent of the traffic, the figures underscore the importance of ranking well.
To drive this point home even further, websites in the second position in Bing’s SERPs get just 11 percent of the traffic. Things are even worse for websites in the third position because they only earn eight percent of the traffic. If things are that bad for websites in the third position, can you imagine how awful they are for businesses that don’t even appear on the first page of search results?
How can you level the playing field between your business and its bigger, better financed competitors to improve where your website ranks in SERPs? The answer is simple. And it’s SEO.
Common Reasons Why Small Businesses Ignore SEO
Search engine optimization is your best shot to improve your website’s rank in SERPs and earn more local business. While many savvy small business owners recognize that, a lot of them are still reluctant to do SEO on their own or to seek out SEO services. While ignoring SEO is counterintuitive to striving for success as a business owner, many small businesses still do just that every day.
Here are some common reasons why small businesses don’t use SEO to their advantage or even try to:
Everyone Else Is Already Doing It
Some entrepreneurs pass on SEO because their competitors are already doing it and have been for years. Well, there’s a reason everyone else is doing it – SEO works.
Even if your competitors have been engaged in search engine optimization for years, there’s no reason for you to not start using SEO now. To rank better in SERPs and earn more business, you should focus your efforts on improving your rank in highly localized searches.
To do this, you should add localized content to your website and blog and register your website with online review sites. You should also get and remain active on the social media pages you’ve set up for your business and use your social media presence to actively engage with the people in your area.
Remember – it doesn’t matter which competitors are capitalizing on SEO or how long they’ve done it. It is never, ever too late for you to do the same.
I Don’t Know How to Start
With most SEO campaigns taking time to produce the results you want, you probably won’t see promising results from SEO in the short-term. While that’s the case, you have to start somewhere to see results at any point.
The best place to start with search engine optimization is your website. Your website needs to be both desktop- and mobile-friendly and it needs to work with every kind of browser imaginable.
Once your website is done, you should focus on your content. Every page on your website should have a unique, local theme that incorporates relevant keywords.
The next step is to register your website with Google My Business. You should also ensure your business has the same name, address, phone number, and website address everywhere your company is listed online.
If you haven’t already done so, you should start a blog, too. Be sure you update your blog at least weekly and that you share your latest posts with your followers on social media regularly.
SEO Services Are Too Expensive
You’re probably familiar with the expression “you get what you pay for” and you should know that it typically applies to SEO services. While you don’t have to choose the highest quote to get the best SEO services, it’s generally wise to avoid going with the provider that submitted the lowest bid to handle your search engine optimization if the quote is way out of line.
While you will have to pay for quality SEO services that produce bankable results, it’s an investment in generating more business over the long haul. An experienced, capable SEO company will flesh out your website and make sure it’s attractive to the members of your target market. The organization will also create quality content for all of your digital platforms. The firm will ensure you’re listed with the appropriate online directories and review websites, too.
In other words, an SEO services provider will do everything necessary to improve where your website lands in SERPs for you. And the great thing is, you won’t have to do a thing. You can just leave the heavy lifting in the hands of your SEO experts.
If you’re looking for an SEO services provider that can help you capitalize on local search, you’ve found exactly what you’re looking for in PixelCutLabs. Read about our local SEO services and contact us to learn more about what we can do for your business today.