keyword-research SEO Strategy

Keyword Research: How To Pick Keywords That Increase Search Traffic

If you have a website or have ever searched for one (read: just about everyone on the planet), then you’ve already used keywords. As a website owner, your keywords will allow internet users to find the content you’ve produced. And as a consumer, you’ve used keywords -- even if you haven’t realized it -- to obtain relevant results, a specific product, or a service you require. But understanding exactly which keywords to…
Brennen Bliss
October 29, 2018
SEO Versus PPC SEO Strategy

SEO Vs PPC: Which Should You Be Using?

Question: What is the difference between SEO and PPC? Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you're literally paying a search engine for clicks resulting from the placement of your website in the "Ads" section in search results. Digital marketing strategies can be confusing,…
Brennen Bliss
October 25, 2018
Web Design

How to Recognize (and Fix) Your Site’s Web Design Issues

In the early days of the internet, merely having a website was impressive. But now, buying a domain and establishing a web presence isn't nearly enough. Since the world wide web changes so rapidly, it makes sense that the realm of web design has to, as well. What might have worked just fine five years ago is now seen as outdated and irrelevant. And if you're seen as irrelevant, your…
Brennen Bliss
October 18, 2018
SEO Strategy

The Top 8 SEO Trends That Are Still Relevant For 2018-2019

The internet is always evolving -- and SEO does, too. Many of the strategies our Dallas SEO agency used in the past have fallen out of favor (some are even frowned upon by Google). Your business has changed over the last few years; why shouldn't your marketing strategy follow suit? Search engine optimization involves numerous tactics, which can make it hard to keep up with the latest trends. Though there…
Brennen Bliss
October 15, 2018
seo agency SEO Strategy

Don’t DIY Your SEO: How to Find a Qualified SEO Agency

In the digital age, most business owners know that site optimization is a necessity. But there's a prevalent assumption that SEO is something anyone can easily take on themselves. Although you can find quite a bit of information on the internet about SEO, that doesn't mean you'll be able to achieve the results you want by going the DIY route. In fact, making a rookie mistake could garner some negative…
Brennen Bliss
October 11, 2018
backlink profile Offsite SEO & Link Building

If You Build It, Will They Come? A Beginner’s Guide to Link Building

Brian Dean, one of the few people deserving of the title SEO guru, has identified 209 unique factors that influence your SEO rankings. There's your web copy, blog posts, meta descriptions, backlink profile, click through rate, social media reach, and so much, much more. But when ranking those ranking factors, backlinks are at the top of the list. Without a high quality backlink profile, your SEO strategy is going to…
Brennen Bliss
October 8, 2018
new website Web Design

Web Design Trend Watch: 5 New Site Features To Know

If you want to be successful in the digital age, you need to ensure that your business can be easily found in search results. That's why search engine optimization is so important. After all, 50% of searchers are more likely to click on a result if that brand appears multiple times in search results. The more visible and relevant you are, the more web traffic you'll obtain. But of course,…
Brennen Bliss
October 5, 2018
white-hat-seo-2019-infographic SEO Strategy

The 2019 Guide to White Hat SEO

Wrangle Rankings the Right Way: A Visual Guide Welcome to the Wild West of search engine optimization. The Internet has come a long way since its lawless beginnings, but that doesn’t mean there aren’t plenty of snakes out there willing to lie, cheat, and steal their way to the top of Google’s search results. Us law-abiding citizens work our tails off to achieve high rankings the good, old-fashioned, decent way,…
Brennen Bliss
October 3, 2018
optimized content Onsite SEO

All About Content Optimization: What You Need to Know

In the past, many businesses were under the assumption that a basic website would do -- no matter how bare. As long as it contains your contact information and a brief overview of what your company does, you might assume that this will suffice. But doing the minimum isn't nearly enough for potential customers to actually find you. As you might already realize, this is where SEO can come in…
Brennen Bliss
September 10, 2018
white-hat SEO Strategy

White Hat Vs. Black Hat SEO: Definitions and Differences to Know

Understandably, search engine optimization is a top priority for many businesses. In fact, 61% of marketers said improving SEO and growing their organic presence was their main marketing focus in 2017. Of course, that's often easier said than done. There are many ways to optimize and countless unknowns that come into play; even the most experienced SEO analysts can't be 100% confident that their efforts will achieve their exact desired…
Brennen Bliss
September 6, 2018