SEO Strategy

The 7 Deadly SEO Sins: What You Can Learn From Immoral Optimization

We've talked a lot about which SEO practices matter when Google is determining your website ranking, as well as how to improve the search engine optimization on your site. What we don’t always talk about are the SEO practices that can absolutely tank your search rankings. If you're found guilty of the worst SEO sins, your success (and mere existence) online could be in jeopardy. In order to make it…
Brennen Bliss
November 28, 2018
Google My Business CategoriesSEO Strategy

Search Ranking Signals: What REALLY Matters When Determining Your Position

Many business owners are understandably preoccupied with improving their rankings in Google searches. After all, Google accounted for 79% of all global desktop search traffic in 2017, and their search function absolutely dominates the mobile search sphere as well. If you want to increase your visibility on the internet, you've got to play by Google's rules. But even if you believe you're following all of those recommendations to a T,…
Brennen Bliss
November 1, 2018
keyword-researchSEO Strategy

Keyword Research: How To Pick Keywords That Increase Search Traffic

If you have a website or have ever searched for one (read: just about everyone on the planet), then you’ve already used keywords. As a website owner, your keywords will allow internet users to find the content you’ve produced. And as a consumer, you’ve used keywords -- even if you haven’t realized it -- to obtain relevant results, a specific product, or a service you require. But understanding exactly which keywords to…
Brennen Bliss
October 29, 2018
SEO Versus PPCSEO Strategy

SEO Vs PPC: Which Should You Be Using?

Question: What is the difference between SEO and PPC? Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you're literally paying a search engine for clicks resulting from the placement of your website in the "Ads" section in search results. Digital marketing strategies can be confusing,…
Brennen Bliss
October 25, 2018
SEO Strategy

The Top 8 SEO Trends That Are Still Relevant For 2018-2019

The internet is always evolving -- and SEO does, too. Many of the strategies our SEO agency used in the past have fallen out of favor (some are even frowned upon by Google). Your business has changed over the last few years; why shouldn't your marketing strategy follow suit? Search engine optimization involves numerous tactics, which can make it hard to keep up with the latest trends. Though there are…
Brennen Bliss
October 15, 2018
seo agencySEO Strategy

Don’t DIY Your SEO: How to Find a Qualified SEO Agency

In the digital age, most business owners know that site optimization is a necessity. But there's a prevalent assumption that SEO is something anyone can easily take on themselves. Although you can find quite a bit of information on the internet about SEO, that doesn't mean you'll be able to achieve the results you want by going the DIY route. In fact, making a rookie mistake could garner some negative…
Brennen Bliss
October 11, 2018
backlink profileOffsite SEO & Link Building

If You Build It, Will They Come? A Beginner’s Guide to Link Building

Brian Dean, one of the few people deserving of the title SEO guru, has identified 209 unique factors that influence your SEO rankings. There's your web copy, blog posts, meta descriptions, backlink profile, click through rate, social media reach, and so much, much more. But when ranking those ranking factors, backlinks are at the top of the list. Without a high quality backlink profile, your SEO strategy is going to…
Brennen Bliss
October 8, 2018
white-hat-seo-2019-infographicSEO Strategy

The 2019 Guide to White Hat SEO

Wrangle Rankings the Right Way: A Visual Guide Welcome to the Wild West of search engine optimization. The Internet has come a long way since its lawless beginnings, but that doesn’t mean there aren’t plenty of snakes out there willing to lie, cheat, and steal their way to the top of Google’s search results. Us law-abiding citizens work our tails off to achieve high rankings the good, old-fashioned, decent way,…
Brennen Bliss
October 3, 2018
optimized contentOnsite SEO

All About Content Optimization: What You Need to Know

In the past, many businesses were under the assumption that a basic website would do -- no matter how bare. As long as it contains your contact information and a brief overview of what your company does, you might assume that this will suffice. But doing the minimum isn't nearly enough for potential customers to actually find you. As you might already realize, this is where SEO can come in…
Brennen Bliss
September 10, 2018
white-hatSEO Strategy

White Hat Vs. Black Hat SEO: Definitions and Differences to Know

Understandably, search engine optimization is a top priority for many businesses. In fact, 61% of marketers said improving SEO and growing their organic presence was their main marketing focus in 2017. Of course, that's often easier said than done. There are many ways to optimize and countless unknowns that come into play; even the most experienced SEO analysts can't be 100% confident that their efforts will achieve their exact desired…
Brennen Bliss
September 6, 2018