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Many business owners are understandably preoccupied with improving their rankings in Google searches. After all, Google accounted for 79% of all global desktop search traffic in 2017, and their search function absolutely dominates the mobile search sphere as well. If you want to increase your visibility on the internet, you've got to play by Google's rules. But even if you believe you're following all of those recommendations to a T,…

If you have a website or have ever searched for one (read: just about everyone on the planet), then you’ve already used keywords. As a website owner, your keywords will allow internet users to find the content you’ve produced. And as a consumer, you’ve used keywords -- even if you haven’t realized it -- to obtain relevant results, a specific product, or a service you require. But understanding exactly which keywords to…

Question: What is the difference between SEO and PPC? Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you're literally paying a search engine for clicks resulting from the placement of your website in the "Ads" section in search results. Digital marketing strategies can be confusing,…

The internet is always evolving -- and SEO does, too. Many of the strategies our SEO agency used in the past have fallen out of favor (some are even frowned upon by Google). Your business has changed over the last few years; why shouldn't your marketing strategy follow suit? Search engine optimization involves numerous tactics, which can make it hard to keep up with the latest trends. Though there are…

Wrangle Rankings the Right Way: A Visual Guide Welcome to the Wild West of search engine optimization. The Internet has come a long way since its lawless beginnings, but that doesn’t mean there aren’t plenty of snakes out there willing to lie, cheat, and steal their way to the top of Google’s search results. Us law-abiding citizens work our tails off to achieve high rankings the good, old-fashioned, decent way,…

Understandably, search engine optimization is a top priority for many businesses. In fact, 61% of marketers said improving SEO and growing their organic presence was their main marketing focus in 2017. Of course, that's often easier said than done. There are many ways to optimize and countless unknowns that come into play; even the most experienced SEO analysts can't be 100% confident that their efforts will achieve their exact desired…

If you’re in search engine marketing, you probably want to have as many high-quality SEM tools at your disposal as possible to ensure your marketing campaigns will be successful. One SEM tool that’s sometimes overlooked is call tracking. If you’ve been an SEO long enough, you know there is a good reason why call tracking was deliberately overlooked in years past. And that reason is Google’s NAP requirements. Google’s NAP…