Blog

Search Engine Optimization Insights by PixelCutLabs
SEO Versus PPCSEO Strategy

SEO Vs PPC: Which Should You Be Using?

Question: What is the difference between SEO and PPC? Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you're literally paying a search engine for clicks resulting from the placement of your website in the "Ads" section in search results. Digital marketing strategies can be confusing,…
Brennen Bliss
October 25, 2018
SEO Strategy

The Top 8 SEO Trends That Are Still Relevant For 2018-2019

The internet is always evolving -- and SEO does, too. Many of the strategies our SEO agency used in the past have fallen out of favor (some are even frowned upon by Google). Your business has changed over the last few years; why shouldn't your marketing strategy follow suit? Search engine optimization involves numerous tactics, which can make it hard to keep up with the latest trends. Though there are…
Brennen Bliss
October 15, 2018
backlink profileOffsite SEO & Link Building

If You Build It, Will They Come? A Beginner’s Guide to Link Building

Brian Dean, one of the few people deserving of the title SEO guru, has identified 209 unique factors that influence your SEO rankings. There's your web copy, blog posts, meta descriptions, backlink profile, click through rate, social media reach, and so much, much more. But when ranking those ranking factors, backlinks are at the top of the list. Without a high quality backlink profile, your SEO strategy is going to…
Brennen Bliss
October 8, 2018
white-hat-seo-2019-infographicSEO Strategy

The 2020 Guide to White Hat SEO

Wrangle Rankings the Right Way: A Visual Guide Welcome to the Wild West of search engine optimization. The Internet has come a long way since its lawless beginnings, but that doesn’t mean there aren’t plenty of snakes out there willing to lie, cheat, and steal their way to the top of Google’s search results. Us law-abiding citizens work our tails off to achieve high rankings the good, old-fashioned, decent way,…
Brennen Bliss
October 3, 2018
optimized contentOnsite SEO

All About Content Optimization: What You Need to Know

In the past, many businesses were under the assumption that a basic website would do -- no matter how bare. As long as it contains your contact information and a brief overview of what your company does, you might assume that this will suffice. But doing the minimum isn't nearly enough for potential customers to actually find you. As you might already realize, this is where SEO can come in…
Brennen Bliss
September 10, 2018
white-hatSEO Strategy

White Hat Vs. Black Hat SEO: Definitions and Differences to Know

Understandably, search engine optimization is a top priority for many businesses. In fact, 61% of marketers said improving SEO and growing their organic presence was their main marketing focus in 2017. Of course, that's often easier said than done. There are many ways to optimize and countless unknowns that come into play; even the most experienced SEO analysts can't be 100% confident that their efforts will achieve their exact desired…
Brennen Bliss
September 6, 2018
local seoLocal SEO

A Beginner’s Guide to Local SEO

When you conduct an internet search on Google, do you feel location is an important consideration? If you're like most web users, the answer is likely yes. That's why Google made recent changes to its search algorithm to favor more localized businesses. When an organization close to you shows up in the top results, you'll be more likely to be able to find what you need. That's why your business…
Brennen Bliss
September 3, 2018
SEO Strategy

Why Your SEO Campaign Needs Call Tracking

If you’re in search engine marketing, you probably want to have as many high-quality SEM tools at your disposal as possible to ensure your marketing campaigns will be successful. One SEM tool that’s sometimes overlooked is call tracking. If you’ve been an SEO long enough, you know there is a good reason why call tracking was deliberately overlooked in years past. And that reason is Google’s NAP requirements. Google’s NAP…
Brennen Bliss
May 20, 2018
social media marketing 2018

The State of Social Media Marketing 2018

It may be hard to believe, but only about five percent of people living in the United States used social media as recently as 2005. Today, over 70 percent of Americans claim they use social media. As the number of social media users has grown, so has social media marketing in 2018 or SMM. According to the “State of Social Media 2018” report prepared by Buffer and Social Media Week,…
Brennen Bliss
April 10, 2018