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Search Engine Optimization and Web Design Blog
keyword rankingSEO Strategy

Keyword Research 101: How To Pick The Right SEO Keywords

With millions of active websites on the internet, it can be difficult for the average small business website to make an impact. But in order to survive in the digital age, you need to make sure that potential customers can find you -- and that's where SEO services come in. The websites listed on Google's first page of search results generate a staggering 91.5% of traffic share on average, which…
Brennen Bliss
August 29, 2018
SEO Strategy

Why Your SEO Campaign Needs Call Tracking

If you’re in search engine marketing, you probably want to have as many high-quality SEM tools at your disposal as possible to ensure your marketing campaigns will be successful. One SEM tool that’s sometimes overlooked is call tracking. If you’ve been an SEO long enough, you know there is a good reason why call tracking was deliberately overlooked in years past. And that reason is Google’s NAP requirements. Google’s NAP…
Brennen Bliss
May 20, 2018
content marketing case studiesGeneral

Content Marketing Case Studies And The Value Behind Them

Content marketing case studies are the most valuable tool a digital marketer has in his or her arsenal because they exhibit hard numbers that can convince a prospect who is on the fence to sign a csontract. Case studies are usually categorized as evergreen content, which means they’ll remain relevant for a more extended period compared to other forms of content, like news articles or time-sensitive blog posts which aren't…
Brennen Bliss
April 30, 2018
social media marketing 2018

The State of Social Media Marketing 2018

It may be hard to believe, but only about five percent of people living in the United States used social media as recently as 2005. Today, over 70 percent of Americans claim they use social media. As the number of social media users has grown, so has social media marketing in 2018 or SMM. According to the “State of Social Media 2018” report prepared by Buffer and Social Media Week,…
Brennen Bliss
April 10, 2018
SEO Strategy

Is Your Lack of SEO Costing You Business?

When people search for businesses like yours or for goods and services similar to what you sell, where does your website rank? Unless you run a giant corporation that has embraced search engine optimization for years, it’s likely that your website isn’t on the first page of SERPs. As a small business owner who caters to a mostly local clientele base, you may think it doesn’t matter where your website…
Brennen Bliss
April 1, 2018
Girl writing a blog post on her macbook pro computerOnsite SEO

Six Keys to Writing Quality Evergreen Content

Your Guide to Writing Evergreen Content Evergreen content is the holy grail of marketing copy. When something is referred to as being "evergreen," it means that the information conveyed will always feel modern and relevant. You don't want to invest time and money in producing new content only to have it become outdated a few weeks or months later. The obvious reason for wanting to keep your content evergreen is…
Brennen Bliss
September 10, 2017
Boy and Girl on Phone

Writing Web Content that Inspires Social Sharing

We've all been on one of our favorite social media sites and have read a post that has stuck in our brains. It says what we think, we like it, we share it. As a company or brand with a website, you may want to discover the magic behind the process of creating content that goes "viral." The following are some ideas that I believe are key for writing content…
Brennen Bliss
August 15, 2017
Freshii Restaurant Storefront for Local SEOLocal SEO

Local SEO is Just as Important as User Experience: Here’s Why

One of the most effective ways of online marketing is through optimization of a website. Through Search Engine Optimization, a site gets to get first priority when users query a service or goods provided by the company on the web. Another way is through local directory listings. Every time a company creates a new listing, chances of a customer finding out about the company increase and chances of making a…
Brennen Bliss
August 5, 2017
Web Design

Conversion Rate Optimization: The Definitive Guide

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t…
Brennen Bliss
July 5, 2017