white-hat-seo-2019-infographicSEO Strategy

The 2020 Guide to White Hat SEO

Wrangle Rankings the Right Way: A Visual Guide Welcome to the Wild West of search engine optimization. The Internet has come a long way since its lawless beginnings, but that doesn’t mean there aren’t plenty of snakes out there willing to lie, cheat, and steal their way to the top of Google’s search results. Us law-abiding citizens work our tails off to achieve high rankings the good, old-fashioned, decent way,…
Brennen Bliss
October 3, 2018
optimized contentOnsite SEO

All About Content Optimization: What You Need to Know

In the past, many businesses were under the assumption that a basic website would do -- no matter how bare. As long as it contains your contact information and a brief overview of what your company does, you might assume that this will suffice. But doing the minimum isn't nearly enough for potential customers to actually find you. As you might already realize, this is where SEO can come in…
Brennen Bliss
September 10, 2018
white-hatSEO Strategy

White Hat Vs. Black Hat SEO: Definitions and Differences to Know

Understandably, search engine optimization is a top priority for many businesses. In fact, 61% of marketers said improving SEO and growing their organic presence was their main marketing focus in 2017. Of course, that's often easier said than done. There are many ways to optimize and countless unknowns that come into play; even the most experienced SEO analysts can't be 100% confident that their efforts will achieve their exact desired…
Brennen Bliss
September 6, 2018
local seoLocal SEO

A Beginner’s Guide to Local SEO

When you conduct an internet search on Google, do you feel location is an important consideration? If you're like most web users, the answer is likely yes. That's why Google made recent changes to its search algorithm to favor more localized businesses. When an organization close to you shows up in the top results, you'll be more likely to be able to find what you need. That's why your business…
Brennen Bliss
September 3, 2018
SEO Strategy

Why Your SEO Campaign Needs Call Tracking

If you’re in search engine marketing, you probably want to have as many high-quality SEM tools at your disposal as possible to ensure your marketing campaigns will be successful. One SEM tool that’s sometimes overlooked is call tracking. If you’ve been an SEO long enough, you know there is a good reason why call tracking was deliberately overlooked in years past. And that reason is Google’s NAP requirements. Google’s NAP…
Brennen Bliss
May 20, 2018
social media marketing 2018

The State of Social Media Marketing 2018

It may be hard to believe, but only about five percent of people living in the United States used social media as recently as 2005. Today, over 70 percent of Americans claim they use social media. As the number of social media users has grown, so has social media marketing in 2018 or SMM. According to the “State of Social Media 2018” report prepared by Buffer and Social Media Week,…
Brennen Bliss
April 10, 2018
Freshii Restaurant Storefront for Local SEOLocal SEO

Local SEO is Just as Important as User Experience: Here’s Why

One of the most effective ways of online marketing is through optimization of a website. Through Search Engine Optimization, a site gets to get first priority when users query a service or goods provided by the company on the web. Another way is through local directory listings. Every time a company creates a new listing, chances of a customer finding out about the company increase and chances of making a…
Brennen Bliss
August 5, 2017
Web Design

Conversion Rate Optimization: The Definitive Guide

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t…
Brennen Bliss
July 5, 2017

Social Media Marketing in 2018: The Complete Guide

What is Social Media Marketing? Social media marketing is outreach to customers and potential customers through social media networks like Facebook, Twitter, and Instagram. Introduction Before we get started, I want to tell you a little bit about this blog post. First and foremost, this post has become a definitive, 100% complete guide to getting to know social media marketing for business - written for 2018. I've outlined everything from the…
Brennen Bliss
April 24, 2017