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Understandably, search engine optimization is a top priority for many businesses. In fact, 61% of marketers said improving SEO and growing their organic presence was their main marketing focus in 2017. Of course, that's often easier said than done. There are many ways to optimize and countless unknowns that come into play; even the most experienced SEO analysts can't be 100% confident that their efforts will achieve their exact desired…

With millions of active websites on the internet, it can be difficult for the average small business website to make an impact. But in order to survive in the digital age, you need to make sure that potential customers can find you -- and that's where SEO services come in. The websites listed on Google's first page of search results generate a staggering 91.5% of traffic share on average, which…

If you’re in search engine marketing, you probably want to have as many high-quality SEM tools at your disposal as possible to ensure your marketing campaigns will be successful. One SEM tool that’s sometimes overlooked is call tracking. If you’ve been an SEO long enough, you know there is a good reason why call tracking was deliberately overlooked in years past. And that reason is Google’s NAP requirements. Google’s NAP…

When people search for businesses like yours or for goods and services similar to what you sell, where does your website rank? Unless you run a giant corporation that has embraced search engine optimization for years, it’s likely that your website isn’t on the first page of SERPs. As a small business owner who caters to a mostly local clientele base, you may think it doesn’t matter where your website…