Girl writing a blog post on her macbook pro computer Onsite SEO

Six Keys to Writing Quality Evergreen Content

Your Guide to Writing Evergreen Content Evergreen content is the holy grail of marketing copy. When something is referred to as being "evergreen," it means that the information conveyed will always feel modern and relevant. You don't want to invest time and money in producing new content only to have it become outdated a few weeks or months later. The obvious reason for wanting to keep your content evergreen is…
Brennen Bliss
September 10, 2017
Boy and Girl on Phone

Writing Web Content that Inspires Social Sharing

We've all been on one of our favorite social media sites and have read a post that has stuck in our brains. It says what we think, we like it, we share it. As a company or brand with a website, you may want to discover the magic behind the process of creating content that goes "viral." The following are some ideas that I believe are key for writing content…
Brennen Bliss
August 15, 2017
Freshii Restaurant Storefront for Local SEO Local SEO

Local SEO is Just as Important as User Experience: Here’s Why

One of the most effective ways of online marketing is through optimization of a website. Through Search Engine Optimization, a site gets to get first priority when users query a service or goods provided by the company on the web. Another way is through local directory listings. Every time a company creates a new listing, chances of a customer finding out about the company increase and chances of making a…
Brennen Bliss
August 5, 2017
Web Design

Conversion Rate Optimization: The Definitive Guide

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t…
Brennen Bliss
July 5, 2017

Social Media Marketing in 2018: The Complete Guide

What is Social Media Marketing? Social media marketing is outreach to customers and potential customers through social media networks like Facebook, Twitter, and Instagram. Introduction Before we get started, I want to tell you a little bit about this blog post. First and foremost, this post has become a definitive, 100% complete guide to getting to know social media marketing for business - written for 2018. I've outlined everything from the…
Brennen Bliss
April 24, 2017
General

Top 10 Digital Marketing Tips for Nonprofits

Aside from dedicated volunteers and staff members, donations are the driving factor of any growing nonprofit organization. But, with so many nonprofits making an impact on the world, it's no doubt that nonprofits have to compete for donations. There are a countless number of ways to attract new donators and there are equally as many ways a nonprofit can try to increase the value of donations from long-time supporters. One of the most effective…
Brennen Bliss
April 12, 2017
General

Dental Marketing: The Complete Guide

Introduction Dental internet marketing is hardly uncharted territory. Some of today's most innovative dental practices have completely replaced their old-fashioned dental marketing strategies with highly successful online marketing campaigns. If you’ve arrived at this article from a Google search, chances are: you’re a dentist looking to expand your local footprint. You may not be ready to take the leap of faith into full-fledged online marketing for your dental practice - or you…
Brennen Bliss
April 2, 2017
Web Design

Web Design vs Web Development – And Why They’re So Different

Question: What's the difference between web design and web development? Answer: Web design is the process of creating a visual look-and-feel for a website, and web development is the process of turning that design into a functional website with data and interactivity. Web Design vs Web Development: Overview I’m going to take a minute to address a common misconception that comes up in more than half of my sales calls. If you…
Brennen Bliss
March 12, 2017
Web Design

Buying Decision Checklist for a New Website

A lot of business today is being conducted online. Like offline stores, your website needs to be improved to meet the latest standards for it to attract visitors. Businesses redesign their websites for various reasons. Is it time for your new website? Redesigning your website may become necessary at any time depending on your circumstances. Before commencing your redesign, you need to be aware of the following. Determine the marketing…
Brennen Bliss
March 4, 2017
SEO Strategy

5 Ways SEO Can Help Grow Your Small Business

Search Engine Optimization (SEO) boosts your Search Engine Results Page (SERP) rankings on search engines like Google, Bing, and Yahoo! - helping you to grow your small business. Sounds simple, right? Not necessarily. If you're still a bit foggy on how exactly SEO can help you expand your enterprise, you're not alone - it's one of the most frequently-asked questions we get here at our Dallas SEO services company. To…
Brennen Bliss
March 1, 2017