Ever wonder what would happen if your small business created an advertisement, and then used that exact same ad over, and over, and over again – for years on end?
Pretty soon your customers would start to notice that your company seemed a bit ‘stuck’, and then they’d begin completely tuning out your messaging altogether. Your competition would spot your stagnation as well, and they’d use this to leverage customers and prospects away from your business.
Of course, you’d never actually use the exact same ad for years on end, right?
If you haven’t updated your website in a while, you’re basically doing just that. Using the same site layout and content you’ve had for months, or even years, is the digital equivalent to running a print ad that never changes from one week to the next. At best, it’s a waste of your hard-earned advertising dollars, and at worst, an outdated, stagnant website is actually costing you money.
The good news is that giving your website a digital makeover is quick, easy, and more affordable than you’d might expect – especially when you factor in the number of views your website will get once it’s easy (and enjoyable) for folks to visit you online. Here at PixelCutLabs, our team of Dallas web design experts know what it takes to transform your dull, outdated site into a dynamic, revenue-producing machine!
Here’s just a sampling of what a fresh, updated website can do for your small business:
Your Search Engine Rankings Will Rise
Search engines like Google, Bing, and Yahoo! continuously scan websites using complex algorithms to ensure Internet users are directed to the websites that best match their inquiry. While the exact criteria used to determine where a website appears on a search engine results page is a tightly-guarded industry secret, what is clear is that search engine companies favor websites with fresh, regularly-updated content.
Updating your small business website with fresh, current content goes a long way towards boosting your position on the search engine results pages (SERPs), which is a big deal when it comes to actually getting Internet users to visit your page.
Studies show that click-through rates (CTRs) increase dramatically for websites that show up on the first page of a Google search, with an average of around 70% of all Internet users choosing to visit one of the 10 websites that appear on their search results screen. CTRs drop to around 5% for websites that rank on the second and third page of Google search results, which means far less consumers ever bother to visit those websites.
Customers Will Be Able To View Your Site On Their Smartphones & Tablets
Smartphone use in the U.S. has skyrocketed over the past few years, and experts predict this trend will continue. According to the Pew Research Center, as of November, 2016, 77 percent of Americans aged 18 and older owned a data-enabled mobile phone – a number that’s doubled since 2012.
The tremendous growth of smartphones means that consumers are now replacing their laptops and desktop computers with their mobile devices – a recent study revealed that nearly 60 percent of all online searches in the U.S. were conducted using a phone or tablet computer.
That means your small business website needs to be ‘mobile-friendly’ so customers can easily navigate your website on a touchscreen device. It’s also important to add integrated features like Google Maps, so visitors to your site can quickly navigate to your bricks-and-mortar location without needing to copy and paste your address.
It’s also a good idea to include a clickable link to your phone number on your website, as well as links to your social media feeds like Facebook, Twitter and Pinterest. Remember, the goal is to make it easy for visitors to your site to engage with your business without ever leaving your site!
Improve Your Image
While the ‘retro look’ might be great for restaurants, bars, and your basement, a website that looks like it was created back in the days of dial-up Internet sends the wrong message to your target audience.
With a website makeover, you can make sure that all of your small business branding is clear, consistent, and easy to recognize. Things like colors, fonts, and logos should all match your other branding materials like your signage, business cards and stationary so that your customers can quickly identify your business both online, and in person.
Make It Easy For Customers To Connect With You
The goal of every small business website is conversion – you want online visitors to become clients and customers, and for that to happen, they need to be able to connect with you easily.
By updating your website, you can add features like real-time online chat, email contact forms, and easy-to-find information about where your business is located, your hours, and your phone number. The majority of website visitors come to your site looking for specific information, so it’s important to make critical contact info easy to find and navigate by placing it in logical locations.
A fresh, current website that’s easy to navigate on any device, provides visitors with the information they’re looking for, and achieves great rankings with the search engines is a powerful promotional tool for your small business.
Remember, your website works around-the-clock to promote your small business, engage with your customers, and serve as your virtual storefront. For many of your clients and prospects, it’s also where they’ll form that critical ‘first impression’ about you, your brand, and your services, so it simply makes good business sense to make sure your site is professional, engaging, and up-to-date.
Drop Us A Line
Ready to give your website a ‘digital makeover’? Want to boost your online conversion rates, increase your search engine rankings, and optimize your marketing efforts using your small business website? Drop us a line here at PixelCutLabs – we’re your local Dallas web design experts, and we’re here to help you make the most of your website.