We’ve all been on one of our favorite social media sites and have read a post that has stuck in our brains. It says what we think, we like it, we share it. As a company or brand with a website, you may want to discover the magic behind the process of creating content that goes “viral.”

The following are some ideas that I believe are key for writing content that will get shared on social media:

  • What type of service do you offer and who is your audience? Depending on what your company or website does, you want to write web content that will appeal to their likes and what they are looking for. A very obvious example would be if you write a piece about something that appeals to an audience of singles, but you’re selling or offering a parenting service or product, you might not be creating the content your audience will want to share.
  • Make it an interactive piece that can get your audience involved. Don’t be afraid to ask questions to your audience throughout the piece. What makes you think while reading an article? You probably thought about the answer to that question, didn’t you? Get them involved with the topic and get them thinking about it.
  • Invoke thoughtfulness in the reader. Touch a cord. Don’t just write to provide your readers with content to browse. Write to make them feel something. Include related anecdotes, inspiring quotes, and make them get emotional about what you have to say. “My sincere desire is to write in a style that is simple enough for a child to understand, yet powerful enough to change lives.”-Rev. Lorna Lorraine Wilson
  • Share your content with hashtags. Most of your content will be shared on Facebook as it’s an easier medium for sharing posts, but whether you share content there or on Instagram, include relevant hashtags. People will often search hashtags and will come across pieces and pictures that inspire. Make sure that your website is one of them.
  • Make sure the title is eye-catching for readers. Not everyone pays attention to the title when writing a post, but a title is one of the biggest reasons why anyone will click on your post to see what there is to read. The title may be the part of your content that you should take the greatest care with. It has to say a lot in only a few words and say it right.
  • Keep it concise. People who browse the web are not looking for something to spend a long time reading. Books are still what people look for when they want to spend more than a minute reading content. With that in mind, you want to create inspiring content that will be easy to read, quick to scan and fast to finish. A post about this length or even shorter is a good idea for shareable content.
  • Keep your content active. When writing novels or poetry, it may be okay to use passive voice every now and then, but when you want to grab people’s attention and get them thinking and get them sharing, you want the words to be active. It’s easier to read and much more exciting!
  • Make sure it is easy to share. If you have web content that you want to be shared on social media, make sure that you have a fast way for readers to share it. Not many people are going to take the time to copy and paste a link, but if you have a Facebook, Instagram, Twitter, or Pinterest button on the post’s webpage, you will see a big change in how often your content is shared.
  • Include a call to action. Don’t just write what you think or feel and leave it at that. Ask your reader to reach out to you, to share your content, to let you know what they think, to comment in the comment section. You want them to interact with you, so tell them so! This will not only make it a more personable experience for the reader but will also inspire them to share the content once they’ve made a personal connection with it.

As you can see, while writing content that gets shared does have special techniques and methods, a lot of it is about getting in the mind of your readers. What are they looking for? What do they want to read? What matters to them? And then, make it matter to you.

What are your thoughts on web content sharing? What makes you want to share a post on social media? Let me know what makes you tick and why you share the content that you do. I’d love to hear from you. Inspire, educate, and reach out to your readers.

Brennen Bliss

Brennen Bliss

Brennen Bliss, named "Young Search Professional of the Year" by the US Search Awards in 2019, is the founder of & Lead SEO Strategist at PixelCutLabs®.

Leave a Reply