It’s understandable if the potential cost of building or redesigning a website is intimidating. What we don’t know is often scary thanks to our creative imaginations, after all. While the unknown can be frightening when we convince ourselves it has hidden threats waiting for us, unembellished reality can be even more alarming for business owners. And that’s certainly the case when it comes to opportunity cost.
If you don’t have a website or your website is outdated, you can save money by not making one or leaving your existing site the way it is. The problem with that approach is the cost you may incur to keep the money you would have invested in your website. With nearly 80 percent of adult consumers in the United States having made a purchase online, the opportunity cost you may pay regarding lost sales may far outweigh the amount it would take to have a modern website design.
The Basics of a Web Design Budget
Even if you’re not going to hire a web designer to build a website for your business, there are still some elements you need to factor into your web design budget and some decisions you need to make that will influence your budget. Here are the basics:
- Type of website: When you’re creating your budget, you should start by deciding what kind of website is right for your business. In general, there are four types of business websites, storefronts, portfolios, e-commerce and complex design. A storefront web design will cost you the least; a complex website design will be the most expensive and the costs of portfolio and e-commerce designs will fall between those two.
- Domain Name: While there are free domain names available on platforms such as WordPress, it’s usually a better idea to purchase one if you want a domain name that looks more professional. You’ll often pay less for a domain name that ends in .net or .org than you will for one that ends in .com. You’ll need to budget the requisite amount to renew your domain name every year.
- Hosting Costs: You’ll also need to budget the required amount for a third-party to host your website. If you’re new to website management, it’s a good idea to use a host that has a big community like Squarespace or WordPress because you’ll be able to find plenty of help online if you have questions.
- Template Fees: Although free templates are available online, you may have to purchase one if your website design in on the complex side. As a rule of thumb, you should expect to pay more for a template the more complex your design is.
- Maintenance and Update Fees: The work isn’t done once your website is finished. You’ll need to keep your site relevant with updates to your blog and other content. You’ll also need to maintain your website design to ensure it’s still providing a pleasant, satisfactory user experience. If you and your staff don’t have the time or skills to do these things, you’ll need to include the cost of paying a web designer to handle them in your budget.
If you’re going to hire a web designer and you have a web design budget, you should hire the best, and that’s what you’ll get when you choose PixelCutLabs. While our typical web design projects have a budget that ranges from $40,000 – $500,000, we offer unconventional payment options to make things as affordable as possible. We also have a pro bono program for non-profits that covers up to $100,000 of a website design project’s cost for three applicants every year.
Learn about our web design services now!